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Turning Up the Heat in Internal Audit – Part 3

Recently, I watched an excellent TED Talk video by author Simon Sinek that has changed my perspective on my career and my life in general. Simply put, Sinek challenges companies (and by extension the people who work for them) to articulate why they do what they do, rather than simply saying, “here’s what we do.” The idea is that when the right people understand and connect to the reasons why you choose to do the things you do, these people are much more likely to want to do business with you. As Sinek elegantly states: “People don’t buy what you do, they buy why you do it.”